NuMarket signal engine

Cold outreach converts badly because it arrives at a random moment. The message is fine and the timing is wrong.

Business-license filings are public, and a filing is a very loud signal: this business is about to open, has not chosen its vendors, and has a specific person attached to it. That is the opposite of a random moment.

What I built

A pipeline that monitors license filings across multiple US states, detects businesses that fit the ICP, enriches them, and reaches out with a message built for their situation rather than a template. New filings surface within the window where the decision is still open.

Alongside it, a fleet of Cloudflare Workers and MCP servers exposing internal tools to the sales team, so the reps could query and act on the data directly instead of asking someone to run something.

Cold-outreach conversion went from 3% to over 25% in two months. The message did not get much better. The timing did.

This was a contract engagement, concurrent with my full-time role at inBeat.